At Tahadi Design, we believe in crafting holistic brand experiences that resonate deeply with a brand's ethos. Our collaboration with PURO, encompassing logo design, identity guidelines, and package design, stands as a testament to this commitment.
About PURO:
Emerging from the dynamic city of Riyadh, PURO positions itself as a bakery brand of distinction. Their offerings are more than just baked goods; they symbolize a blend of taste, tradition, and unmatched quality.
Logo Design:
Our design journey with PURO commenced with the creation of a logo that would epitomize the brand's essence. Respecting the client's vision, we worked with a color palette of black and gray, as chosen by them. These colors, often associated with sophistication and elegance, seamlessly align with PURO's upscale positioning.
Identity Guidelines:
Brand consistency is paramount to establishing a strong presence. With this principle at heart, we curated comprehensive identity guidelines for PURO. These guidelines serve as a roadmap, ensuring that the brand's essence is uniformly echoed across all platforms, from business cards to digital interfaces. The classic and elegant fonts we incorporated further accentuate PURO's stature as a premium bakery in Riyadh.
Package Design:
The packaging of a product is its silent ambassador. For PURO, we envisioned packaging that mirrors the brand's elegance and sophistication. The client's chosen theme of black and gray extends to the packaging, harmoniously paired with our selection of classic typography. This ensures that every PURO product feels like a curated piece of art.
Final Thoughts:
Our association with PURO has been a harmonious blend of our design expertise and the client's vision. From the emblematic logo to the exquisite packaging, every design element echoes PURO's dedication to quality and elegance. As they continue their journey in Riyadh's bakery landscape, we are confident that our designs will contribute significantly to making PURO a revered name.
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